Management Science: The Art of Modeling with Spreadsheets
Author: Stephen G Powell
The update to the second edition of Management Science: The Art of Modeling with Spreadsheets by Steve Powell and Ken Baker is revised to be compatible with Microsoft Excel 2007. Like the original second edition, the text expands upon the essential skills needed to develop real expertise in business modeling. In principle, two students could work side by side in a course, one using the Second Edition and relying on Excel 2003, the other using the Update Edition and relying on Excel 2007. They will be able to learn the same skills, as both versions of the book are self-contained.
Table of Contents:
Ch. 1 Introduction 1
Ch. 2 Modeling in a Problem-Solving Framework 17
Ch. 3 Basic Excel Skills 52
Ch. 4 Advanced Excel Skills 73
Ch. 5 Spreadsheet Engineering 85
Ch. 6 Analysis Using Spreadsheets 123
Ch. 7 Data Analysis for Modeling 140
Ch. 8 Regression Analysis 162
Ch. 9 Short-Term Forecasting 189
Ch. 10 Nonlinear Optimization 214
Ch. 11 Linear Programming 246
Ch. 12 Network Models 285
Ch. 13 Integer Programming 317
Ch. 14 Decision Analysis 342
Ch. 15 Monte Carlo Simulation 370
Ch. 16 Optimization in Simulation 436
Modeling Cases 478
App Basic Probability Concepts 494
Index 505
Book about: Foodservice Facilities Planning or Building Your Network Through Communication
Net Words: Creating High-Impact Online Copy
Author: Nick Usborn
A guide to creating copy that connects with customersand makes the sale
Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.
Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Nick Usborne has written hundreds of articles on the subject of marketing and online writing. Many of these can be found by searching the archives of Clickz.com and Business 2.0. Nick is also a highly respected consultant and much-requested speaker for conferences and corporate meetings and seminars. More details are available through his site at www.nickusborne.com.
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