Landing Page Optimization or Nikon D50 Digital Field Guide

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Author: Tim Ash

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Table of Contents:

Introduction.

Part I: Background.

Chapter 1: Setting the Stage.

Chapter 2: Understanding Your Landing Pages.

Chapter 3: Understanding Your Audience.

Chapter 4: Understanding The Decision Process.

Part II: What and How to Tune.

Chapter 5: Why Your Site Is Not Perfect.

Chapter 6: Selecting Elements to Tune.

Chapter 7: The Math of Tuning.

Chapter 8: Tuning Methods.

Part III: Getting It Done.

Chapter 9: Assembling the Team and Getting Buy-in.

Chapter 10: Developing Your Action Plan.

Chapter 11: Avoiding the Pitfalls.

Appendix A: A Closer Look at the Google Website Optimizer.

Glossary.

Index.

Go to: Pilates Pregnancy or Parched

Nikon D50 Digital Field Guide

Author: David D Busch

Whether you're a dedicated photographer on a budget or a serious hobbyist, the Nikon D50 will open new doors for you. You already know it's packed with features and reasonably priced; now learn to use all its tricks. This indispensable guide takes you step by step through everything the D50 can do. Better yet, it teaches you professional techniques for using lenses and lighting and taking top-quality shots. This is the book that belongs with you on every shoot.
* Use the Quick Tour to get familiar with your camera and start shooting
* Learn when to use each of the D50's seven DVP modes
* Explore metering techniques, ISO settings, and white balance
* Experiment with exposure, lenses, and lighting effects
* Delve into formulas for setting up and composing more than 25 different types of photographs
* Take the confusion out of downloading and editing your photos